“Consumers are becoming more refined, seeking out products that actually work in addressing their skin concerns and conditions. Hemali Gunt, head of clinical and scientific affairs, Burt’s Bees, Durham, NC, agrees that the action of actives is imperative to move a skin care product from shelf to cart.ĬeraVe is expanding with a gentle exfoliant. “We are also seeing a trend of customers that want products to help moisturize and lock in moisture that also have the ability to soothe eczema prone skin.” “While they are looking to eliminate dark spots, this should be hyper focused on the specific area and not meant to lighten entire skin tones, especially for people of color, who have been targeted with skin lightening treatments containing toxic chemicals in the past,” said Masi. Any active ingredient that is high performing and has multiple benefits for skin concerns are highly sought after right now.”įor example, in Ornami Skincare’s body care, the indie beauty company is receiving more feedback from consumers looking for products that address body acne, hyperpigmentation and dark spots. “Time is precious and consumers want effective products that will produce the results they desire pretty quickly, while containing clean ingredients.
Most of what we as consumers are looking for are products that will work and that have specific ingredients based on research and familiarity with certain active ingredients,” she told Happi. They are very savvy and often do a lot of research on their own. “I believe today’s consumers seek products with active ingredients to address skin care concerns and issues. Retinol, bakuchiol, rambutan and ferulic acid work synergistically to help support skin’s natural collagen production.Īccording to Yewande Masi, founder of Ornami Skincare, Chicago, shoppers are becoming more knowledgeable about what exactly is an active. His latest launch is an Advanced Retinol + Ferulic Intense Wrinkle Cream, a hydrating anti-aging treatment powered by Phyto-Retinol Blend to visibly transform skin and repair the moisture barrier for a visibly lifted, ageless look. “With the data supporting active ingredients and their efficacy, it is a no brainer to look for skin care products with active ingredients.”įor the best results, consumers should look for active ingredients that target their specific concern, said Dr. It makes sense that they want to spend their money on something that actually works and is going to give their skin long term benefits,” he told Happi. “Consumers are looking for products that are going to deliver real results.
Dennis Gross is an advanced retinol cream.
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